Facing Fentanyl, Keller Logistics launch naloxone campaign on National Naloxone Day

By AI, Created 6:16 AM UTC, June 05, 2026, /AGP/ – Facing Fentanyl, Keller Logistics Group and the Trucking Cares Foundation are launching Hope Hits the Highway to expand fentanyl awareness and naloxone education through the trucking industry. The campaign adds driver ambassadors, a new awareness truck and a national push to help drivers and communities respond to overdose emergencies.

Why it matters: - The campaign aims to turn highway reach into overdose prevention by pairing fentanyl awareness with naloxone education. - The effort targets drivers, families and communities as illicit fentanyl and synthetic drugs continue to drive overdose deaths and poisoning emergencies. - Keller Logistics Group’s participation expands the program beyond awareness into response readiness.

What happened: - Facing Fentanyl, Keller Logistics Group and the American Trucking Associations’ Trucking Cares Foundation launched Hope Hits the Highway on National Naloxone Day. - The campaign centers on the message: Awareness educates. Naloxone saves lives. - Keller Logistics Group has enlisted 20 Hope Hits the Highway Driver Ambassadors who will carry naloxone on the road. - The Trucking Cares Foundation will help share naloxone and overdose-response education with professional drivers nationwide.

The details: - Hope Hits the Highway builds on a fentanyl awareness truck initiative created by the Trucking Cares Foundation and Facing Fentanyl. - That earlier effort used wrapped trucks as mobile awareness tools to educate the public about the dangers of illicit fentanyl. - The new campaign adds naloxone awareness, overdose and poisoning response education, and driver preparedness. - Keller Logistics’ driver ambassadors are intended to help drivers respond in the event of an overdose or poisoning emergency. - The campaign will use the trucking industry’s national network to broaden its reach among drivers, families and communities. - A broader campaign launch is scheduled for June 27 at Keller Logistics Group in Ohio. - Later this month, Keller Logistics and Facing Fentanyl will unveil the sixth truck design in the awareness fleet. - The new truck will travel to New York City in August for Facing Fentanyl’s National Fentanyl Prevention and Awareness Day event in Times Square. - This year’s flagship event is supported by Padagis Naloxone. - Free fentanyl awareness and education resources are available at education resources.

Between the lines: - The campaign leans on trucking because highway visibility can reach people far beyond a single workplace or event. - The shift from awareness alone to awareness plus naloxone reflects a practical focus on what bystanders and drivers can do in an emergency. - Family-led advocacy remains central, with impacted families framing the campaign around prevention and response.

What’s next: - The June 27 launch in Ohio will formally expand the campaign. - The sixth awareness truck will hit the road later this month and head to New York City in August. - Facing Fentanyl will continue using the truck fleet and National Fentanyl Prevention and Awareness Day to push prevention messaging nationwide. - The organization says the broader goal is to help more drivers and communities understand naloxone access and overdose response education.